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Home > Business Opportunities > Industries > Marketing in the Cleaning Industry
Marketing in the Cleaning Industry
The cleaning industry is often a service business, and marketing such type of business is very different from marketing a product-based business. Within this industry you have to solve someone’s problem, people take their problems to your business so you can solve them for them.
An important fact to remember is that marketing is not the same as advertising. While the latter means basically salesmanship in print, the former takes over straight away after that, until the money is in the hand and it then carries on to give your customer a sweet memory of a delightful buying experience.
So, if you are starting a new cleaning business, how do you get yourself out there? Start with the yellow pages and local directories, which sometimes work, sometimes not, but it is always worth the effort. The advent of the Web has made it possible to get much more information about your business in front of many more people, so be sure to include your web site address in all your stationery. Do not forget local bulletin boards and ads in newspapers locally. Remember that one ad in the small newsletters and inserts in supplements and free newspapers in fact get many more inquiries than maybe from what one in a weekly newspaper would.
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