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Home > Franchises > A & W Restaurants Inc.
A & W Restaurants Inc.
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
A & W Restaurants Inc. was established in 1919 and is located in Louisville, Kentucky. They are a quick-service restaurant specializing in hamburgers, hot dogs and root beer. Roy W. Allen opened his first drink stand in Lodi, California, in the year 1919. In 1922, he joined forces with Frank Wright to form the A&W Root Beer Co. Other than selling root beer, they also founded a chain of drive-up restaurants that served the company’s root beer as well as favorites like hamburgers, hot dogs and French fries. Today there are A&W Restaurant locations all across the world. Their parent company, Yum! Brands Inc also owns Taco Bell, KFC, Long John Silver’s and Pizza Hut.
Their Root Beer is the world's number one selling root beer and is still mixed fresh daily and sold at hundreds of their restaurants. Yum has more than 33,000 locations around the globe thus making it the largest restaurant company in the world in terms of system units.
For their service their planning contains the cost or fee structure such as total investment of 1.1 to 1.7 million dollars, express option available, franchise fee of 20 thousand dollars, ongoing royalty fee of 6 percent, term of agreement of 20 years which is renewable. According to the Entrepreneur magazine they were ranked 30 in 2003. The franchisee is committed to conducting its business in a legal, ethical and socially accountable manner.
With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. Customer support is one of their primary objective and they strive very hard to fulfill this objective.
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