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Auntie Anne's Hand-Rolled Soft Pretzels

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Anne Beiler began the company in 1988 and Auntie Anne's has been franchising since 1989 and they now have over 900 locations worldwide. They are special in line, kiosk, cart and storefront pretzel shops. Franchisor is a privately-held company with 125 employee and 9 employees in franchise department. Anne Beiler had been baking most of her life, but it wasn’t until she began managing a concession stand at a farmer’s market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular.

Auntie Anne's is seeking applicants for opportunities throughout the United States for traditional mall locations and non-traditional locations such as airports, outlets, train stations and other high-traffic locations. Auntie Anne's is also specifically looking for DBE Disadvantaged Business Enterprise and MBE Minority Business Enterprise candidates interested in airport locations. Auntie Anne's is actively seeking candidates for the areas that are Arizona, Flagstaff, Gilbert Massachusetts, Dartmouth Nebraska, Omaha Utah, Provo, Colorado and Grand Junction Minnesota.

The total investment fir this franchise varies from 192,600 to 383,000 dollars. Franchise fee is 30,000 dollars. For United States the initial investment range from 192,875 to 373,600 dollars. It was ranked 72 in 2006, 81 in 2005, 61 in 2004 70 in 2003 and 67 in 2002 in franchise 500 ranks and 56 in 2006, 58in 2005 and 56 in 2004 in America’s top global franchises.

In addition to having a quality product and superior support services for their franchisee customers, Auntie Anne's Inc has been recognized as a World Class Franchise by FranSurvey, an independent research firm.

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