Back Yard Burgers Inc.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
 
In 1986, supermarket owner, Lattimore Michael was fed up with his business. After reading an article about restaurants with a double drive thru, he knew what he wanted to finally do, start the same kind of restaurant. In 1987, the first Back Yard Burgers opened its doors in Cleveland, Mississippi. There are now locations throughout the South and Midwest. Back Yard Burgers cooks 0.33 pound special hamburgers and 0.25 pound chicken sandwiches with toppings which range from hot pepper sauce to grilled pineapples. In 1999, Back Yard Burgers was named as a special food concessions operator for the Memphis Zoo. Visitors can order hamburgers and other eatables at two cafes and from carts all over the zoo.
 
The company became a public holding company in 1993 under the symbol, BYBI on the NASDAQ, National Association of Securities Dealers Automated Quotations market. The Franchisor has 30 employees in the franchise department. Their latest Locations are in Hendersonville, Tennessee, Midland City, Alabama, Gainesville, Florida, and Dallas, Texas. The total investment for Back Yard Burgers ranges from 445 thousand to 1.9 million Dollars with a Franchise fee of 25 thousand Dollars and an ongoing royalty fee of 4 percent. The Term of agreement is for 10 years which is renewable. Their renewal fee is 1 thousand Dollars. Back Yard Burgers was ranked at number 174 in 2006, 191 in 2004, 198 in 2003, and 230 in 2002.
 
Their mission is to constantly scrutinize every aspect of their business, from scheduling to equipment to ingredients. Whenever they find a way to enhance their customer’s dining ezperinece, they look for ways to implement. After all, their goal is to offer the customer, a delicious meal and exceptional service every time one visits.