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Baskin-Robbins USA Co.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Burt Baskins and Irv Robbins had an entrepreneurial dream in 1945. Their sweet, creamy treats can now be found from California to Dubai in 5,000 Baskin-Robbins stores. A few years later in 1950, Bill Rosenberg began Dunkin' Donuts with a simple philosophy of Make and Serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised stores. Baskin-Robbins is introducing a ground breaking concept that offers a fun, present day experience and a new logo that captures the fun and energy of Baskin-Robbins. They acquired high rankings in the Entrepreneur Top 500 Franchises Issue of January 2006. This annual issue ranks Franchising companies based on numerous factors, including financial strength and stability, growth rate and size of system.

Baskin-Robbins was ranked at number 22 which was above the last year's ranking of number 31. Baskin-Robbins total investment is in the range of 135 thousand to 522 thousand Dollars. They have an Express kiosk option available for a Franchise fee of 30 thousand Dollars with an ongoing royalty fee of 5.9 percent. They have more than 98 percent brand awareness and over 80 percent of people living in the United States have eaten at Baskin-Robbins. They have been voted as the number 1 choice in Treats Chains by restaurants and institutions and are currently ranked at number 10 by Entrepreneur Magazine on its 2004 Top Franchise List.

At Baskin-Robbins, their goal is to make people smile inside and out. For almost 60 years, they are creating irresistible treats to make one smile and feel good. Their founders, Burt Baskin and Irv Robbins believed that people should have choices, so they offered 31 flavors, one for every day of the month. They believed that people should be able to try different flavors without cost, until they found the perfect one for that moment.

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