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Ben & Jerry's

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers. Ben and Jerry's was established in 1978 and started franchising from 1981. Franchisor has 200 employees and 27 employees in franchise department.

Ben and Jerry's franchisees work hard to create that oasis of ice cream euphoria. They are actively involved in their business and their communities on a day-to-day basis. Their franchisees are committed to quality, customer service and have a strong desire to give back to their communities. Backed by their strong brand and their shared commitment to operate in a socially responsible way, their franchisees have rewarding careers while making a real difference to the people in their communities. They are rapidly expanding their franchise network in key markets across the country. They are seeking both multi-unit and single store operators to be part of their growth.

The total investment for this franchise varies from 127,000 to 369,000 dollars, with express kiosk option available. Franchise fee is 7.500 to 30,000 dollars. The ongoing royalty fee is 3 percent. The term of agreement is of 10 years and is renewable. The renewal fee is 50 percent of the current fee. It was ranked 65 in 2006, 68 in 2005 and 152 in 2003 according to entrepreneur magazine 2002-2006.

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