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Bruegger's

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Bruegger's has offered franchising opportunities since 1993. They are positioned to take advantage of the national trend toward quick casual restaurants. Their bakery cafes offer upscale customers with various freshly baked bagels and proprietary cream cheeses and a much more, like soups, salads, blended coffees, deli style sandwiches, and delicious desserts. Their products are made with natural ingredients, and they take pride in providing excellent customer service. They offer a warm, inviting atmosphere for the customers in their newly designed bakery cafes. One can be trained in their Training Bakeries for 8 weeks before the opening of the first bakery-cafe.

Additionally, one of their experienced Franchise Operations Consultants will be assigned to assist the customer with the first two bakeries that they open and provide continuing site visits, training and operational assistance. A Bruegger's bakery-cafe can be successful in a variety of locations such as downtowns, strip centers, traditional drive-ins as well as quick service sites. They believe that any place where cultured, urbane consumers can be found has the prospective to be a successful Bruegger's. Square footage should range between 1500 to 2500 square feet. A main site is one that is located on an inbound morning commuter side and allows for easy access to the location. They require first floor or street location and convenient customer parking in a suburban location.

The total investment at Bruegger's is 31 to 35 thousand Dollars with the Franchise fee between 7.8 to 14.6 thousand Dollars. The ongoing royalty fee is 5 percent and the Term of agreement is for 5 years, which is renewable. It ranked at number 276 in 2006 and number 389 in 2005.

Bruegger's franchisees are hard working, results-oriented people who appreciate the benefits of a proven system. They know how important training is to the success of their franchisees, and they take it very seriously.

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