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Home > Franchises > Burger King Corp.
Burger King Corp.
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Burger King Corp was started in 1954. James McLamore and David Edgerton opened the first Burger King restaurant in Miami and sold out 18 cent broiled hamburgers and milkshakes. Three years later, the company’s signature Whopper was introduced, selling for 37 cents a piece. Today Burger King Restaurant serves chicken nuggets, salads, a breakfast menu and kids meals. In 1998, the company opened its 10,000th location in Sydney, Australia. They started franchising since 1961.
Their founders' vision of offering their guests with quality food, served quickly, at a reasonable price proved to be a business model that assisted shape the entire industry. In the years that followed, Burger King Restaurant opened across the United States. And in 1963, their first international restaurant opened in Puerto Rico. By 1977, they had opened 2,000 restaurants on three continents. But adding locations was not the only excitement. In 1975, they saw the first drive from the beginning and today accounts for more than half of a restaurant's business.
Their costs and fees total investment is 294,000 dollars to 2.8 million dollars, franchise fee is 50000 dollars, ongoing royalty fee is 4.5 percent, term of agreement is of 20 years, it is renewable, and the fee is 50000 dollars. They ranked 38 in 2006, 21 in 2004, and 25 in 2003.
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