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Home > Franchises > Captain D's Seafood
Captain D's Seafood
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
The first Captain D's opened in Donelson, Tennessee in 1969. They are specializing in Quick-service seafood restaurant/drive-thru. It was then called Mr. D's and the big idea behind it was to serve high quality, quick-service seafood. Captain D's Seafood started franchising in 1969.
Their menu offers a wide variety of fried, baked and broiled fish and shrimp dishes, seafood-stuffed crab shells, chicken and a variety of side items including corn, baked potato, cole slaw, tossed salads, hushpuppies and desserts, among others. They also offer a variety of seasonal seafood favorites.
Captain D’s menu offers a wide variety of fried fish, shrimp and chicken dishes, as well as numerous seasonal and regional seafood favorites. They also offer a wide variety of side items like French fries, hushpuppies and cole slaw and recently added an entire Lighter Fare baked menu to meet ever-changing consumer tastes and dietary needs.
The cost and fees for the total investment of the franchise varies from 206,000 dollars to 831,000 dollars with express or kiosk option available. Franchise fee is 25,000 dollars. Ongoing royalty fee is four percent. The term of agreement is of 20 years and is renewable. Captain D's Seafood was ranked 124 in 2006, 21 in 2005, 115 in 2004, 266 in 2003 and 334 in 2002 in franchise 500 rank.
Prospective Franchisees who qualify have the option not only to develop a single store but to develop a predetermined number of new Captain D’s seafood restaurants, over a set period of time and within a specific geographic territory that they have identified through extensive research as having enough consumer demand to support a major brand presence. These multi-unit development agreements are available, giving investors a wide range of investment possibilities. Captain D's Seafood tries to give 100 percent guest satisfaction in order to maximize stakeholder value.
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