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Home > Franchises > Carvel
Carvel
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
In 1934, Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores. Today, the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.
Capitalize on the consumer demand for ice cream cakes and drive your incremental sales by carrying Carvel ice cream cakes in your stores. Carvel’s unique product line and strong brand recognition will help drive consumer demand and make your in-store bakery a destination point for ice cream cakes. In 1993 Carvel was the first branded ice cream cake introduced into the supermarket distribution channel. Today, it is the largest branded ice cream cake in supermarkets. Despite its limited current geographical distribution is 30.6 percent actual cash value, Carvel dominates the category with a 62 percent share of the national market. Carvel is committed to and continues its rapid expansion plan towards becoming a national brand.
Carvel offers a complete, turnkey system that ensures a timely delivery direct to your store with high-quality products that are ready to sell, requiring no labor and every product is guaranteed which means no spoils. In addition, Carvel’s product portfolio is unmatched in its category, with a product to satisfy every desert occasion.
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