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Checkers Drive-In Restaurants Inc.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Checkers Drive-In Restaurants was founded in 1986 in Mobile, Alabama, then later moved to Clearwater, Florida, and is now headquartered in Tampa. The Company went public in 1991 after first growing into an 85-store chain in nine Southeastern states. Rally’s was founded in Louisville, Kentucky in 1985. Checkers merged with Rally's in August of 1999, expanding the chain into the Midwest and West.

Checkers Drive Franchisor is a publicly-held company with 80 employee and 8 employees in franchise department. Checkers Drive-In Restaurants Inc is famous for a burgers and fries.

The total investment for the franchise varies from 350,000 dollars to 670,000 dollars. A franchises fee is 30, 000 dollars. Ongoing royalty is 4 percent. The term of agreement is of 20 years and is renewable. It was ranked 69 in 2006, 61 in 2005 in franchises 500 rank and ranked 66 in 2006 and 59 in 2005 in America’s top global franchises. Checkers/Rally’s is the small box quick service chain that offers franchisees significant advantages over its big box competitors.

Their restaurants are just 800 square feet of burger flippin’, deep fryin’, double drive-thru fun that fit on just a half acre and are providing a big break from expensive real estate costs. That small but efficient space makes their restaurants easy to operate and typically reduces overhead costs. Checkers/Rally’s is well positioned to grow and grow quickly, throughout most major markets across the country. They have multi-unit development opportunities in growth markets where Checkers/Rally’s already has a restaurant presence.

Their mission is to serve top-quality meals at a great value with Guest-Obsessed hospitality, speed and accuracy at their double drive-thru lanes and to foster a culture where employees are well trained and well rewarded and franchisees are supported in their endeavors to better the brand.

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