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Cinnabon Inc.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Cinnabon is the world-wide leader in the cinnamon roll bakery category. Cinnabon bakeries are traditionally located in high-traffic venues such as shopping malls, airports, universities, casinos, amusement parks, military bases, train stations and travel plazas. Since 1969, malls throughout the world have been filled with the scent of Cinnabon. Each bakery serves fresh and prepackaged cinnamon rolls, Pecanbons, coffees and other drinks. They link franchisees with training professionals whose operations excellence is second to none. Their training programs also include franchisee training certification, management development training, in-depth operations manual detailing and a full range of topics important to operating business.

Cinnabon was founded in 1985, initially at the Seattle suburb of Washington. It opened its first bakery on December 4, 1985 at Sea Tac Mall and served only cinnamon rolls initially. Cinnabon, with over 590 locations in 29 countries, has multiple opportunities around the globe. Carvel, with over 530 domestic locations and extensive development in Puerto Rico, is also moving forward with international plans in selected countries around the world.

Their total investment is 73000 to 338000 dollars, franchise fee of 30000 dollars, ongoing royalty fee of 6 percent and term of agreement varying from 10 to 20 years and is renewable with renewal fee of 50 percent of current franchise fee. According to rankings in Entrepreneur magazine for 2006, it ranked 159th in Franchise 500. The brand has grown dramatically and as of July 2005, the company has over 600 bakeries worldwide. Its bakeries are located in 43 states, Puerto Rico and 30 other countries, leading to exceptional brand awareness around the world.

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