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Contours Express

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Contours Express began in 1998 and is franchising since then. It is an internationally franchised system of women's gyms that uses only weight-bearing equipment particularly designed and sized for women. Members follow a 29-minute cue tape that moves them through aerobic stations and strength-training machines. A fitness trainer, the franchisee or an employee assists the members during their workouts, providing motivation and other services. Gyms range between 1,200 square feet and 1,500 square feet in size. The company began its first run of newly branded national TV advertising in 2006. The franchisor is also forming regional marketing cooperatives. Franchisees are offered extensive training and constant marketing support.

Contours Express outperforms the fitness franchise competition in many ways, but they must brag about the absolute superiority of their equipment. Their equipment provides resistance in both directions and is proved that this type of workout gives faster results. They encourage comparing that franchise to Contours Express with a long-term, day-to-day point of view. With Contours Express, have a better choice of major locations for the women's gym, one of the biggest factors in the potential growth.

There are about 8,000 to 9,000 prospective locations in the United States, Canada and Mexico. They are already at about 7,000 locations sold with 5,500 open and another 250 opening each month, which is about one in every four hours.

Contours Express is built on a predictable growth model. The amount one spends on marketing has a direct connection to the growth pattern. This formulaic approach empowers with the ability to scale the business at ones own pace.

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