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Cruise Holidays

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Cruise Holidays, founded in 1984, was acquired by one of the travel franchise ByeByeNow in 1999. When ByeByeNow filed for bankruptcy in early 2001, Carlson Travel Network Associates Incorporation in bankruptcy court acquired its assets later that year. Following the acquisition, Carlson decided to relaunch Cruise Holidays as a cruise-only travel planning and booking brand. Franchisor is a privately held company with 775 employees and 140 employees in franchise department. The cruise industry is growing and it has been since 1980 at an average rate of 8.4 percent. Since 1980, and estimated 84 million passengers have taken a deep-water cruise of two days or more. Of that 84 million, 64 percent has been generated in the past ten years 33 percent in the last five years.

In addition to extraordinary historical data, the future cruise market potential is enormous. Over the next five years, the cumulative market potential for the cruise industry is 85 billion. By year-end 2002, it is projected that approximately 8.6 million passengers will cruise on an annual basis. Studies indicate that taking a cruise is a dream of 50 percent of all adults particularly in the baby-boomer category. With only 12.3 percent of the United States population having ever cruised, this seems like a virtually untapped market.

The Costs and fees schedule available for their service. In that include total investment of 133900 and the franchise fee is 30000. The ongoing royalty fee of the Company varies and their term of agreement is of 10 years and is renewable. Their renewal fee is 1000. The Company provides good service cause of that this company ranking 468th in 2006 and 449th in 2005 according to Entrepreneur magazine of 2002 to 2006. Although Cruise Holidays stores and their agents focus specifically on cruise travel, the network's service does not stop there. Cruise Holidays can also provide travelers with pre-cruise and post-cruise plans, like hotel packages, shore excursions, tours and even airfare.

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