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Denny's Inc.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

In 1953, Harold Butler founded Danny’s Donuts, a Lakewood, California, stand that served doughnuts and coffee 24 hours a day. The next year, the stand grew and its name was changed to Danny’s Coffee Shops. Five years afterward, there were 20 shops in the chain, and the company changed its name to Denny’s. Denny’s locations serve breakfast, lunch and dinner choices round the clock.

Denny’s is the most recognized name in family dining providing good food and service for over 50 years. With approximately 1,600 restaurants across America and systemwide sales of more than 2 billion dollars, it is the largest full-service family restaurant chain in the United States. This franchisee is a publicly-held company with 350 employees and 12 employees in franchise department. Denny's has grown into one of America's largest full service restaurant chains.

Their costs and fees include total investment of 1.3 to 2 million dollars, franchise fee of 40 thousand dollars, ongoing royalty fee of 4 percent and a non renewable term of agreement of 20 years. According to the rankings in Entrepreneur magazine from 2002 to 2006 they ranked number 1.

Currently, 123 minority franchisees collectively own 437 Denny’s restaurants, representing 43 percent of all Denny’s franchise restaurants. African-Americans own 24 Denny’s restaurants. Their vision recognizes each customer has certain reasonable expectations that must always be met. These include quality food that tastes good, attentive, friendly servers who make customers feel welcome, well-maintained and clean surroundings and prices that represent a good value.

With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. Customer support is one of their primary objective and they strive very hard to fulfill this objective.

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