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DirectBuy Inc.

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

James L. Gagan founded this franchisee in 1971 and began franchising the next year. Based in Merrillville, Indiana, the private company has over 90 locations throughout North America. DirectBuy has made buying direct simple to understand. Members shop in a comfy setting, free from all the sales pressure found in a typical store, direct from over 700 name brand manufacturers and their official distributors. In addition, every item at DirectBuy is top quality merchandise that is covered with the full manufacturers warranty.

This franchisee is a privately-held company with 170 employees and 4 employees in franchise department. DirectBuy Inc. is a consumer buying club previously known as United Consumers Club. Their costs and fees include a total investment of 290 thousand to 1.2 million dollars, franchise fee of 55 thousand dollars, ongoing royalty fee of 22 percent and a renewable term of agreement of 12 years. According to the rankings in Entrepreneur magazine 2002 2006, this franchisee has ranked number 1 in 2006.

They provide good and quality service and is a consumer buying club formerly known as United Consumers Club. With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. Customer support is one of their primary objective and they strive very hard to fulfill this objective.

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