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DOTI Design Stores

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes for a successful franchise. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers, namely, franchisees.

When Jim and Michele Evanger purchased Barrington, Illinois-based Designs of the Interior, DOTI in 1993, they had big plans for expanding their new company. The couple added two locations by 1997 and started franchising in 1998. DOTI has recently shifted its franchise concept from that of a small design studio to a larger design store.

DOTI's stores average 5,000 square feet in size and provide everything from upholstered furniture and rugs to accessories, lighting and window treatments. The company offers both single-store and multistore development programs. DOTI has reached agreements with various manufacturers to develop its own private-label line of furniture. Franchisees that take advantage of the program can then sell merchandise reflecting the DOTI brand to their customers. Their nationwide Design Store Ownership program combines such as franchising, home furnishings and interior design, relationship building to create one of the most successful and fastest growing business model formats today.

Unlimited opportunity and independence are the cornerstones of DOTI ownership. Depending on where you live, single or multiple Design Store franchise ownership opportunities are available for the most motivated entrepreneurs within a market, because that’s what makes the DOTI team the emerging leader across North America.

Their costs and fees are a total investment of 290,000-398,000 US dollars, franchise fee of 37,500 US dollars, ongoing royalty fee of 6 percent, and terms of agreement for 5 years, renewable. They are ranked at number 422 in 2006, number 379 in 2002 and ranked number 1 in the Upscale home furnishings category for 2002.

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