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Frullati Cafe & Bakery

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Frullati Cafe & Bakery began business in 1985 and starts franchising in 1994. It is a fresh, home-style substitute to fast food. They bake their own breads daily to complement their gourmet subs and grilled panini sandwiches that are a cut above the rest. At Frullati, freshness and quality is the number one priority in preparing all of their menu items. Their menu is full of fresh and unique ideas for breakfast, lunch as well as dinner.

Their outlets are usually located inside of regional malls. Frullati's sales will reflect the retail sales of the various malls in which the cafe is located. Retail sales will vary per square foot. This is a reflection of both the traffic in the mall and the type of business generated by the mall. They are in malls but they have several airport locations, as well as in hospitals and office complexes. And they are currently exploring strip center locations. The franchisee believes that ownership of more than one store in the same mall is a good utilization of resources.

For each cafe you will have to pay a franchise fee. This fee is 30,000 dollars for the first and second franchise and 17,500 dollars for the third location and every location after that. You will also have to pay for the cost of architectural renovation of the location, professional fees, equipment and travel to the training facility, inventory and various other expenses. This will vary with the location.

According to the Entrepreneur magazine 2002-2006, their Franchise 500 ranking was 490 in the year 2006. With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. Customer support is one of their primary objective and they strive very hard to fulfill this objective.

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