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Home > Franchises > Gold's Gym Franchising LLC
Gold's Gym Franchising LLC
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Gold’s Gym was started in 1965, in Venice, California. Bodybuilders training outside on Muscle Beach were the first customers for the original, with its intense, no-frills atmosphere, the gym soon became known as the Mecca of Bodybuilding. Arnold Schwarznegger’s movie Pumping Iron focused on Gold’s Gym, propelling it into the spotlight in 1975. Gold’s Gym has been franchising since 1980, and franchises account for more than 90 percent of its locations. In addition to running the health club facilities, franchisees sell Gold’s Gym licensed apparel through their Pro Shops.
Gold’s Gym has been providing fitness results since their original location in Venice, California. The premier gym for serious fitness and Southern California’s fitness enthusiasts, their Venice gym quickly became known as The Mecca of Bodybuilding and received international acclaim in 1977 when it was featured in the movie Pumping Iron. Since their first franchised gym opened in San Francisco in 1980, Gold’s Gym Franchising has been the number one health club franchise in the world. In 1993 they reached 1 million members, and in 2000, they had reached more than 2 million total members. Total investment for this franchise is 300000 to 2000 million dollars, franchise fee is 25000 dollars and ongoing royalty fee is 3 percent. They are ranked 76 in 2006.
Brand Awareness is one of any company’s most important assets and certainly the strong brand awareness enjoyed by the Gold’s Gym brand is a key reason to consider a franchise. Franchisees benefit from over 40 years of Gold's Gym brand recognition as the fitness industry creator and leader it’s an achievement that provides their franchise owners an instant advantage over other fitness clubs.
Gold's Gym has established worldwide recognition through millions of dollars of advertising placement, consistent personal relation exposure and strategic marketing alliances and promotions. The aim of the company is to work upon as an integrated team and provide a class of services that exceeds the expectations of their clients.
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