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Home > Franchises > Homes & Land Magazine
Homes & Land Magazine
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Homes & Land Magazine introduced its pictorial magazine, featuring homes and land for sale, in Tallahassee, Florida, in 1973. Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Publishing Ltd, which also publishes Rental Guide Magazine and Home Guide Magazine. Franchisor is a privately-held company with 25 employees and 3 employees in franchise department.
Homes & Land Magazine total investment is 50000 to 125000 dollars, Franchise fee is 27000 dollars, ongoing royalty fee is 10.5 percent, and Term of agreement is 10 years, renewable and Renewal fee is 1000 dollars. They are ranked 191 in 2006. There may never be a better time than now to launch a new Homes & Land Magazine. With a softening real estate market and homes staying on the market longer, Realtors are now seeing more than ever the value to marketing themselves and their properties with Homes & Land.
They provide a small sampling of various marketing and advertising support materials they provide to their Homes & Land Franchisees. From trade show booths, postcards, flyers, magazine ads, radio and television commercials, they strive to offer a variety of ways their franchisees can promote their world class magazine to the real estate community.
Even though Homes & Land is an established leader in the real estate industry, many of their most successful franchise owners had no prior real estate experience. Their extensive training program teaches motivated individuals everything they need to know to be successful publishers. The primary objective of their classroom and field training is to help you analyze your market, develop the appropriate business strategy, sell to new clients, and generate profits. In addition, they make sure you are capable of publishing a quality magazine that is consistent with the high standards of the Homes & Land network.
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