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Home > Franchises > Howard Johnson Int
Howard Johnson Int
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
With a loan of 500 dollars, Howard Dearing Johnson purchased a small patent medicine shop in Quincy, Massachusetts, in 1925. He used an old-fashioned, hand-cranked freezer in the store’s basement to make vanilla, chocolate and strawberry ice cream for the shop’s soda fountain. Three years later, with menu additions like hot dogs and hamburgers, he opened the first Howard Johnson’s restaurant.
By 1935, there were 25 Howard Johnson ice cream and sandwich stands in Massachusetts. Five years later, with more than 100 restaurants on the Atlantic Coast, Johnson opened the first turnpike restaurant on the Pennsylvania Turnpike. In 1954, when the company operated 400 restaurants, the first Howard Johnson hotel opened in Savannah, Georgia.
The cost and fees for the total investment varies from 372,000 dollars to 6.7 million dollars along with express or kiosk option available. Franchise fees keeps on changing. The ongoing royalty fee is four percent. The term of agreement is 15 to 20 years and is not renewable. It was ranked 258 in 2006, 217 in 2005, 159 in 2004 and 79 in 2003 in franchise 500 rank and 191 in 2006, 157 in 2005 and 115 in 2004 in America’s top global franchises.
After Johnson’s son took over the company in 1959, it was subsequently acquired by three different companies before Cendant Corporation bought the hotel chain in 1990. Howard Johnson Int’l. Franchises offer mid-priced lodging at Howard Johnson Plaza Hotels, Howard Johnson Hotels, Howard Johnson Inns and Howard Johnson Express Inns. Children stay free at Howard Johnson, and Road Rally and AARP, American Association of Retired Persons offer senior discounts at the hotels.
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