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Home > Franchises > Mad Science Group
Mad Science Group
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Mad Science Group, founded in 1985, is a provider of science activities for children and is the world’s leading science enrichment provider. They deliver unique, practical science experiences for children that are as entertaining as they are educational. Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and after school programs, scout programs and community centers. The company also provides entertainment for special events, birthday parties, camps and more. Franchisor is a privately-held company with 30 employees and 3 employees in the franchise department.
Their services and products are delivered through an extensive distribution network that serves every major North American market and 19 countries worldwide. Mad Science franchises deliver a wide variety of engaging and innovative programs directly to customers in their community. The services they offer fall into two distinct categories that are Interactive Educational Programs for schools, camps, libraries, community centers and children’s organizations; and Educational Entertainment for homes, school assemblies, community centers, and corporate and promotional events.
Their franchisees focus on promoting their business and scheduling presentations to be delivered by their staff of part-time instructors. A client-base is quickly built and Mad Science customers keep coming back and referring them to others. Over 50 percent of Mad Science business is repeat business. With gross margins of 60 to 80 percent per presentation and a comparatively low initial investment, Mad Science is smart business.
Their costs and fees include total investment of 38.4 to 80.2 thousand and franchise fee of 10 to 23.5 thousand. They ranked in Franchise 500 rank as number 206 in 2006. With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. Customer support is one of their primary objective and they strive very hard to fulfill this objective.
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