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Marble Slab Creamery Inc.

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A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
 
Marble Slab Creamery Inc. was founded in 1983. Marble Slab Creamery Inc is a family-owned business. This Houston-based company offers homemade, superpremium ice cream that’s prepared to order on a marble slab, using a variety of mixings.
 
The company operates a chain of more than 540 franchised frozen treat outlets in 35 states and three other countries that offer about 40 flavors of homemade ice cream, upon which mixins, which consists of sprinkles, nuts, and candy, are thrown and then pounded, pulverized, and contorted into combined perfection on frozen marble counters. The chain also offers handmade waffle cones, chocolate dips, gourmet desserts, blended coffee drinks, frozen yogurt, and smoothies. In addition, the company provides catering to private parties and businesses.
 
Marble Slab Creamery is franchising since 1984. With flavors like Sweet Cream, Chocolate Swiss, Cheesecake and Amaretto, more than 100 franchisees nationwide are tempting customers with their exotic flavors served in freshly-baked waffle cones. The stores also sell smoothies, shakes, sundaes, banana splits and ice cream cakes and pies. Some franchisees even offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees. Their franchisor has 25 employees and 8 employees in the franchise department
 
Due to their excellent service they demand total investment of 205.2 to 313.3 thousand dollars, franchise fee of 28 thousand dollars, ongoing royalty fee of 6 percent, term of agreement of 10 years, which is renewable with a renewable fee of 20 percent of the current fee. Their rankings in Entrepreneur magazine 2002-2006 in Franchise 500 rank is 297 in 2006,  304 in 2005, 304 in 2004, 316 in 2003 and 259 in 2002.
 
With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching. The market demands quality and they strive to give their customers what they demand.

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