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Microtel Inns & Suites

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers. Microtel Inns & Suites are well known organization for their Budget hotels service.

Microtel Inns & Suites established in 1987 in Atlanta, Georgia. Microtel Inns & Suites is proud to be the first economy budget hotel brand to offer guest’s free local and free long distance calls in the continental US, plus free wireless high speed Internet access in every room in all of their hotels. They started franchising in 1988. Franchisor is a publicly held company with 180 employees and 130 employees in franchise department. Microtel hotels offer a variety of promotional rates and special offers for their guests.

As a part of U.S. Franchise Systems Inc, Microtel Inns & Suites offers more than 150 affordable locations across the country. Their concept involves offering the traveling public a high quality product at a value rate while keeping operating and development costs to a minimum. The 2006 study, based on responses from 42,221 guests who stayed in a hotel between January and June 2006 included 13 economy budget hotel chains. Microtel has also received high marks in other prominent industry studies. The results of an important lodging survey conducted by the firm D.K. Shifflet and Associates ranked Microtel Inns & Suites 1 in the Budget and Economy segments.

Microtel's total investment is 2.8 to 5.6 million dollars, franchise fee is 35000 dollars, ongoing royalty fee is 4 to 6 percent, term of agreement is of 20 years, renewal fee is 50 percent of current franchise fee. For their excellent service they achieved good position. They ranked in Franchise 500 rank 351 in 2006, 265 in 2005, 187 in 2004, 161 in 2003, and 72 in 2002. Fastest-Growing Franchises is 73 in 2002. Microtel Inns & Suites is one of the fastest growing, all-new construction hotel franchise brands in the economy budget segment and has established a reputation for customer satisfaction in the minds of travel consumers around the country.

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