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Home > Franchises > Once Upon A Child
Once Upon A Child
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Once Upon A Child is a retail franchise that specializes in selling new and used children’s clothes, toys, furniture and equipment. Once Upon A Child is the nation’s largest chain of children’s resale stores in North America with more than 205 stores across the United States and Canada. The stores carry high quality, brand name children’s apparel, toys, furniture, equipment and more.
Once Upon A Child was established in 1984 in the Columbus suburb at Ohio and began franchising in 1992. The company is owned by Winmark Corporation, which also franchises Music Go Round, Plato’s Closet, and Play It Again Sports. They offer franchisees a unique opportunity, based on a sound business model and the support of the parent company. They also offer strong support services, a proprietary computer system, creative advertising and marketing materials, and a seasoned operations team to assist in maximizing individual store performance.
Once Upon A Child’s total investments include 127600 to 220000 dollars, with a franchise fee of 20000 dollars, ongoing royalty fee of 5 percent and 10 years term of agreement which is renewable with a renewal fee of 5000 dollars. The franchise ranking according to the Entrepreneur magazine of 2006 revealed it to be at the 408th position.
Once Upon A Child franchise system provides business planning assistance including development of a comprehensive three year business plan. They also provide retail site selection assistance, demographic studies and area market potential analysis.
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