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Home > Franchises > Popeyes Chicken & Biscuits
Popeyes Chicken & Biscuits
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
The Popeyes founded in New Orleans back in 1972, when Al Copeland opened a quick-service restaurant called Chicken on the Run, selling traditional mild fried chicken to the folks in small New Orleans suburb of Arabi. But business was slow and Copeland realized that he’d have to sell a spicier alternative to his standard chicken recipe if he wanted to impress flavor-seeking New Orleanians.
Copeland had already been experimenting with the flavorful Cajun recipes he’d been enjoying all his life and soon reopened his restaurant as Popeyes, named after the character Popeye Doyle in the movie The French Connection. With this new concept, Copeland made his mark on the world. He found his success through the delicious New Orleans-style fried chicken that has now made Popeyes famous throughout the world. The rest, as they say, is history.
In 1976, Popeyes opened its first franchise restaurant in Baton Rouge, Louisiana, and over the next decade added 500 more. Franchisor is a privately-held company with 100 employees and 6 employees in franchise department.
The total investment for this franchise varies from 658,000 to 971,000 dollars, with franchise fee of 30,000 dollars. The ongoing royalty fee is 5 percent. The term of agreement is of 20 years and is renewable, where the renewal fee is 10,000 dollars. The company was ranked 37 in 2006, 39 in 2005, 34 in 2003 and 34 in 2002 by franchise 500 ranks. The Popeyes Business Support Center provides state-of-the-industry franchise support for their franchisees.
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