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Qdoba Mexican Grill

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

In 1995, Anthony Miller opened the first Qdoba Mexican Grill restaurant in Denver with partner Robert Hauser. With one of kind offerings like Qdoba Signature Burritos, Qdoba won over customers and critics alike. Denver's Gabby Gourmet restaurant critic named Qdoba one of the top 15 inexpensive restaurants in Colorado and both the Denver Post and Westword named Qdoba Best Burrito.

In just a few years, they have grown to include over 200 Qdoba Mexican Grills from coast to coast and plenty more are on the way. In 2003, Qdoba was acquired by Jack in the Box Inc., a publicly traded restaurant company headquartered in San Diego. In addition to Qdoba, Jack in the Box Inc. operates and franchises more than 1,900 Jack in the Box restaurants, the nation's first major drive-thru hamburger chain. The company also operates its own proprietary brand of convenience store called Quick Stuff. Qdoba Mexican Grill operates separately from Jack in the Box restaurants.

The fast casual franchise chosen by the world's toughest restaurant critic’s successful franchisees. They have attracted successful multi-unit franchisees from such brands as Jack in the Box, Papa John's, Burger King, Sonic, Popeye's and Village Inn, as well as a former president of KFC, Kentucky Fried Chicken and a former CEO, chief executive officer of Church's and Rally's. Clearly, they know a winning system when they see it. Total investment for this franchise is 374000 to 585000 dollars, franchise fee is 25 dollars, and ongoing royalty fee is 5 percent. Term of agreement is 10 years, renewable, and renewal fee is 5000 dollars. According to Entrepreneur magazine from 2002 to 2006 in Qdoba Mexican Grill ranked 97 in 2006.

In superior service to their customers, their community and to each other as members of The Dwyer Group family and counting their blessings every day in every way. Their success is the result of clear, cooperative, positive thinking. They are continuously striving to maximize internal and external customer loyalty and making their best effort to understand and appreciate the customer’s needs in every situation.

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