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Home > Franchises > Rocky Mountain Chocolate Factory
Rocky Mountain Chocolate Factory
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
They started their business in the year 1981 and finally came up with franchising in 1982. In 1981, Franklin Crail resident of Durango, Colorado, got the world’s first taste of a Rocky Mountain Chocolate Factory. Today, visitors to any of the company’s more than 200 U.S. locations can watch fudge being made, bite into fresh caramel apples, and purchase a variety of candies and chocolates. Rocky franchisor is a publicly-held company with 130 employees and 5 employees in franchise department. Rocky Mountain Chocolate Factory Chocolates & confections are also a part of their business.
Rocky provide good service which include total investment of $123.5K-450.1K, with express and kiosk option available, the franchise fee is $24.5K, ongoing royalty fee is 5 percent, the term of agreement is 10 years and the renewal fee is $100. For their excellent service they achieved good position in Franchise 500. They ranked 152 in 2006, 146 in 2005, 243 in 2004, 183 in 2003, and 120 in 2002. They were ranked as number 1 in category in year 2006 2005, 2004, 2003 and 2002. America's Top Global Franchises ranked them as 120 in the year 2006.
The Franchising opportunities exists in a variety of retail environments such as factory outlet malls, tourist oriented retail areas, ski resorts, specialty retail centers, regional malls inline and kiosk and neighborhood centers. The accessibility and leasing rates of good locations vary depending on economic conditions, competition for space, and the size of the target area. An extensive criterion has been established by their experienced personnel for use in determining appropriate locations.
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