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Home > Franchises > Scotts Lawn Service
Scotts Lawn Service
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee.
Scotts Lawn Service began in 1984 and Franchising since 1985. Franchisor is a publicly-held company with 21 employees, 7 employees in franchise department. For nearly three quarters of a century, the name Scotts has been synonymous with America's most beautiful lawns. Having pioneered the lawn industry, Scotts seed, fertilizer, and control products today are the standard by which all other lawn products are measured.
Scotts Lawn Specialists spend more time on your lawn. They monitor your lawn throughout the season, foreseeing and solving problems that may occur and taking personal responsibility for its progress. They use Scott’s fertilizers exclusively and provide a guarantee for their service. Their specialists use only Scott’s patented, professional fertilizers on your lawn. They are the same fertilizers used on championship golf courses.
Top quality products and results alone, however, do not explain the great power of the Scotts name. Each year The Scotts Company invests millions of dollars in national advertising television, radio, print, and direct mail. This delivers over 2.8 billion household impressions per year, which means every household in America is exposed to more than 28 Scotts messages each year. The results are a company brand awareness and quality image that are second to none.
Today, there are 10.5 million single-family households in America, spending more than 3 billion dollars annually on lawn services. Although the do it yourselfer market is made up of more households than the lawn service market, lawn service revenue is three times greater than the total do it yourselfer revenue each year. The multi-billion dollar lawn service industry is highly fragmented, however, without a clearly identified, premium service company.
Total investment for this franchise is 89.400 to 461000 dollars, franchise fee is 30000 dollars to 250000 dollars, and ongoing royalty fee is 6 to 10 percent. Term of agreement: is of 10 years, renewable, and renewal fee is based on franchise fee. They were ranked 316 in Entrepreneur magazine from 2002 to 2006 in franchise 500 in 2006 and top home based franchises 85 in 2006. They continue to keep your organization in top form through seminars, workshops, conferences, video presentations, and technical bulletins.
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