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Steak n Shake

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Steak n Shake was founded in 1934 in Normal, Illinois. Gus Belt, the founder of Steak n Shake, was a quality restaurateur who owned a restaurant and gas station called Shell's Chicken. Central Illinois had plenty of chicken and beer restaurants so Gus soon realized he needed to be unique and different. With a little help from his friends, he started Steak n Shake in February of 1934.

They provide good service that is steakburgers, fries and shakes service. They have some cost and fees such as their total investments are 1.3 million to 3.2 million dollars and their franchise fee is 40000 dollars. Their ongoing royalty fee is 4 percent. Because of their good service they represent in some raking according to the Entrepreneur magazine of 2002 to 2006. That includes the Franchise 500 rank, ranking 215th in 2006 and 196th in 2005. The Franchisee has ranked first in the category in the year 2005.

Benefits of Franchising such as the Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger. Steak n Shake currently operates over 430 restaurants in just 19 states. Looking ahead, they forecast that Steak n Shake has the potential to develop over 1,000 units nationwide. Unique niche positioning, Steak n Shake offers a superior value to competing casual dining and family-style concepts. Steak n Shake restaurants are open 24 hours a day, seven days a week and serve breakfast during breakfast hours.

Steak n Shake began growing again in 1990, sparked by the knowledge that a successful brand must evolve in order to prosper. By the time of Mr. Kelley’s passing on July 4, 2003, the restaurant chain had more than doubled in size. Steak n Shake currently operates over 430 restaurants in 20 different states which give a convincing testament to Mr. Kelley’s drive, wisdom and business skills.

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