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Home > Franchises > Supercuts
Supercuts
A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.
Supercuts’ predecessor, EMRA, East Midlands Regional Assembly Corporation was founded in 1975 by Geoffrey M. Rappaport and Frank E. Emmett. The public company has been franchising since 1979. Supercuts Incorporation acquired EMRA in 1987. It is based in Minneapolis, Minnesota, and has locations throughout the United States. The Franchisor has 650 employees and 100 employees in the franchise department. The Supercuts provides family hair care.
For their good service some cost or fee structure is applied like their total investments are 106800 to 197900 dollars and their franchise fee is 12500 to 22500. Their ongoing royalty fee is 6 percent and the term of agreement is conditional and renewable.
In the franchise 500 ranking they rank 40th in 2006, 33rd in 2005, 31st in 2004 and 36th in 2003. They have ranked first in the category in 2006, 2005, 2004, 2003 and 2002. In the fastest-growing franchises, it has ranked 65th in 2006 and 70th in 2002. In America's top global franchises, it has ranked 38th in 2006, 32nd in 2004 according to the rankings in the Entrepreneur magazine of 2002 to 2006.
Supercuts have taken the value salon sector by storm. It is the strongest salon brand in its category in the United States with over 2,000 locations. Supercuts offer a contemporary and comfortable atmosphere and appeals to men in search of updated hairstyles at affordable prices. Its strategic locations make it convenient for customers and help to promote repeat business. A high profile alliance, with Terry Bradshaw's Supercuts Busch racing team car, provides Supercuts with national branding presence among their core male target audience.
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