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Tropical Smoothie Cafe

A franchisee is a powerful and effective process that includes the marketing, sale and distribution of products as well as services. Experience of the franchisor and the goodwill of the brand are the vital attributes of a successful franchisee. The franchisor licenses the trademarks and techniques of doing business and performs the distribution of products or services through his associated dealers.

Tropical Smoothie Cafe is more than just great smoothies. Their gourmet wraps, specialty sandwiches and salads are made with only the highest quality Boar's Head, Brand meats and cheeses. In fact, like their famous smoothies, every ingredient they use in their food is of the best quality. It was founded in 1997 in Florida and the brand was introduced as a small smoothie shop with a tropical theme. The first franchised Tropical Smoothie was opened in Tallahassee, Florida in October 1997. In 1998, the brand expanded its offerings to comprise of gourmet wraps and coffee. In 2000, its name was changed to Tropical Smoothie Café, changing its decor to imitate the café image. Tropical Smoothie offers a full smoothie line of around 40 flavors, along with gourmet wraps, specialty sandwiches, salads and tortizzas.

According to Tropical Smoothie Cafe, the smoothies are custom made for all customers with nutritional supplements that increase weight loss, promote muscle development and improve mental alertness. Their cost and fee structure is 252000 to 634000 dollars, express or kiosk option available, franchise fee is 25000 dollars, ongoing royalty fee is 5 percent, term of agreement is of 10 years, renewal fee is then current franchise fee. For their excellent service they achieved good position. They ranked in franchise 500 rank is 92 in 2006, 148 in 2005. Tropical Smoothie has about 130 stores in over 14 states, including Alabama, Georgia, Iowa, Ohio, Virginia, Texas and Nevada. Another 60 stores are currently in development. Earlier this year, Entrepreneur magazine ranked Tropical Smoothie 192 among the top 500 franchise companies in the United States.

Their goal is to make eating a healthy meal both quick and easy by offering a great-tasting selection of premium quality, made-to-order fruit smoothies and freshly-squeezed vegetable juices, as well as wholesome sandwiches and healthy snacks.

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