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Home > Franchises > Valpak Direct Marketing Systems Inc.
Valpak Direct Marketing Systems Inc.
A franchise agreement takes place when the concerned parties involved are bound together through certain contractual provisions. This is an arrangement whereby someone with an idea for a business, the franchisor, sells to another person the franchisee the rights to use the business's name, sell a product, or provide a service to someone else. A franchise agreement will usually specify the given territory the franchisee retains exclusive control over the area protection, as well as the extent to which the franchisee will be supported by the franchisor.
Valpak is North America's leading local cooperative direct mail franchisor in Canada and the United States with more than 200 franchises located in cities across North America. The Valpak envelope has money saving coupons from a range of businesses. In 2004, Valpak mailed more than 19 billion coupons. Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968 which is based in Largo, Florida. The company started franchising in 1988 and has a group of field offices throughout the United States and internationally. It is a subsidiary of Cox Enterprises Inc from 1991.
Valpak franchisee sells advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, and Catalina Marketing. Franchisor is a private company with 1200 employees in franchise department. The total investment for the franchisee ranges from 61.2 thousand to 92.8 thousand dollars with a franchise fee of 15 thousand dollars. Their term of agreement is for 10 years which is renewable. They rank in the Franchise 500 at 423 in 2006, 330 in 2005, 349 in 2004, 315 in 2003, and 318 in 2002. It is one of the top home based franchises with rank of 89 in 2003 and 82 in 2002 according to Entrepreneur magazine from 2002 to 2006.
Valpak is committed to providing matchless support for their franchisees in the United States, Canada and Puerto Rico. Their franchisees are not only their business partners, they are also their friends.
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