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Home > Franchises > Wetzel's Pretzels
Wetzel's Pretzels
A franchise agreement takes place when the concerned parties involved are bound together through certain contractual provisions. This is an arrangement whereby someone with an idea for a business, the franchisor, sells to another person the franchisee the rights to use the business's name, sell a product, or provide a service to someone else. A franchise agreement will usually specify the given territory the franchisee retains exclusive control over the area protection, as well as the extent to which the franchisee will be supported by the franchisor.
At Wetzel’s Pretzels you only get a perfectionist’s pretzel, fresh from the oven, over-sized, chewy and full of flavor. In fact, in all kinds of unique flavors pretzels is with cheeses, pretzels with garlic, cinnamon sugar pretzels and more. Today, you approach Wetzel’s, you can see, smell, and taste what Wetzel’s has wrought. They are currently seeking qualified candidates to become store owners in most areas of the United States and many foreign countries. Even if you have no previous franchising experience, Wetzel's Pretzels can help you own your own business. As background, the soft pretzel concept is an impulse business that relies on lots of foot traffic. In addition to shopping malls, locations that work best include airports, train stations, universities, stadiums, tourist areas, theaters and amusement parks.
A Wetzel's Pretzels store can operate in 400 to 600 square feet of space with a minimum of 15 feet of frontage. Another option is a freestanding kiosk with a minimum of 200 square feet of space and off site storage. Either store or kiosk can be extended to a second location through the use of a cart that is serviced from the main store. Wetzel's Pretzels offers a comprehensive franchise support program that includes as site selection and lease negotiation, layout and design of your store, classroom and in-store training, marketing and promotional support, rights to use Wetzel’s pretzels trademark and logo, on-going operational and marketing support.
Their total investment is 128.9 to 352.5 thousands dollars, express or kiosk option available, franchise fee is 30000 dollars, ongoing royalty fee is 6 percent, term of agreement is of 10 years, renewable. As according to entrepreneur magazine 2002 to 2006, Wetzel’s pretzels ranked 194 in 2006, 173 in 2005, 142 in 2004, 185 in 2003, 114 in 2002 franchise 500 rank and ranked 142 in 2006, 95 in 2005, 84 in 2004 in America's top global franchises.
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