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Wild Birds Unlimited

A franchise agreement takes place when the concerned parties involved are bound together through certain contractual provisions. This is an arrangement whereby someone with an idea for a business, the franchisor, sells to another person the franchisee the rights to use the business's name, sell a product, or provide a service to someone else. A franchise agreement will usually specify the given territory the franchisee retains exclusive control over the area protection, as well as the extent to which the franchisee will be supported by the franchisor.

Wild Birds Unlimited stores function as a true community resource as they provide valuable knowledge about the birdfeeding hobby and deliver a unique and pleasant shopping experience. They bring people and nature together by creating an environment that allows you to build on your strengths as well as tap into them. They provide the training, tools and systems that allow you to achieve your dream of owning and operating your own business.

Their stores not only offer a pleasant and unique shopping experience, they also function as a community resource by providing valuable information about birds and birdfeeding. People can buy birdseed and birdfeeding supplies at a variety of stores. They cannot, however, get the quality information, excellent customer service, specially developed products and custom seed blends that differentiate Wild Birds Unlimited from other retailers. All of these extras create incredible customer loyalty, with their customers returning again and again to share their stories about their cheerful chickadees or to seek solutions to specific birdfeeding situations.

Their total investment is 91 to 153 thousands dollars, express or kiosk option available, franchise fee is 18000 dollars, ongoing royalty fee is 4 percent, and term of agreement is 10 years. As according to entrepreneur magazine 2002 to 2006, wild birds unlimited ranked 179 in 2006, 210 in 2005, 153 in 2004, 159 in 2003, and 146 in 2002 in franchise 500 ranks and ranked 129 in 2006, 159 in 2005, and 119 in 2004 in America's top global franchises. As with most retailers, their sales are greatest in the fall and holiday season. However, attracting birds and other wildlife, such as hummingbirds and butterflies, is a year round hobby.

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