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Luzier

Luzier is a MLM, multi-level marketing based operating business structure which unites direct marketing with franchising where individuals as an independent contractor associate directly with a parent company. These individuals are reimbursed based on their sales of products or service, as well as the sales achieved by the people they bring into the business.

Luzier a multi level marketing revolutionized skin care for women, began developing facial creams in the early 1900´s. For two decades, the Kansas City chemist used his wife´s beauty salon clients as willing test models to perfect his formulas. He founded the company in 1923 as Luzier Special Formula Laboratories. He added color and facial powders to his line and watched as his sales exploded nationwide. He incorporated the business in 1929 and moved it to a newly built manufacturing, distribution and office facility in downtown Kansas City, where it would operate continuously for the next 70 years.

Over the years, Luzier Cosmetics pioneered many products that are standard today. They were the first to offer liquid mascara with a self-coating applicator. The Bornacein Masque formula they created in 1933 to oxygenate the skin is being hailed today as a new concept. Decades ago, they began adding to their creams valuable natural ingredients, like vitamins A and D, protein, alpha hydroxy and botanicals. Luzier Cosmetics was the first company to repackage eyecolors and brushes in refillable compacts for the ultimate in personalized color.

In addition to exceptional products, Luzier Cosmetics was built on its unwavering commitment to its clients. The company´s growth has centered on the unique concept of individualized beauty service. This formed the foundation for their direct sales business that continues today through their 4,000 consultants nationwide.

The Craven Family purchased the company in 1977. They have brought a renaissance to Luzier Cosmetics. They have recently moved to a new location with modern manufacturing and distribution facilities so that they can launch catalog and online shopping to expand their commitment to today´s woman.

They are also working every day to develop new products for you. As exciting skincare breakthroughs become available, you can be sure you´ll see them here first. But they will never forget the favorites that built Luzier Cosmetics.

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