Home > MLM > Mary Kay Inc

Mary Kay Inc

Mary Kay Inc is a MLM or a multi-level marketing based operating business structure which unites direct marketing with franchising where individuals as an independent contractor associate directly with a parent company. These individuals are reimbursed based on their sales of products or service, as well as the sales achieved by the people they bring into the business.

Mary Kay, the founder of Mary Kay Inc., began the proceedings of this business by offering quality products to enhance a woman’s image. It was a perfect business opportunity to help women earn extra money, enjoy more flexibility and grow as independent business owners. The result was a company that, more than 40 years later, still embodies the core philosophies of its founder, which is to use the golden rule as a business guide and to help women live a balanced life by placing God first, family second and career third.

Mary Kay Inc. is one of the largest direct sellers of quality skin care and color cosmetics in the world. Their independent sales force exceeds 1.6 million Independent Beauty Consultants in more than 30 markets worldwide. Mary Kay Inc. has averaged double-digit annual growth since the company’s founding in 1963. In 2005, sales of Mary Kay products exceeded 2.2 billion dollars in wholesale sales.

At Mary Kay, they research global markets and collaborate with their international independent sales force to create exciting, technologically advanced products available in more than 30 markets worldwide. In the U.S. in 2005, Mary Kay was the best-selling brand in the combined categories of facial skin care and color cosmetics, as well as the best-selling brand in the individual categories of facial skin care, lip color, which includes lipstick, lip gloss and lip liner; and eye makeup remover.

They believe in keeping their business simple and executing the concept consistently. They pride themselves on doing what they do better than anyone else. They continue to look for new products and procedures to maximize sales and profitability while providing their customers outstanding value. With all the continuous hard efforts of all the members of the firm has made it one of the best in the business and has helped them reach to the pinnacle where others can only imagine of reaching.

Back to MLM