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Home > MLM > West Bend Company
West Bend Company
West Bend Company is a MLM or a multi-level marketing based operating business structure which unites direct marketing with franchising where individuals as an independent contractor associate directly with a parent company. These individuals are reimbursed based on their sales of products or service, as well as the sales achieved by the people they bring into the business. West Bend started producing best quality household items in 1911. Seven men formed the West Bend Aluminum Ware company in an old button factory, which was situated on the Milwaukee River in West Bend, Wisconsin, USA. Together with 14 employees, they began producing pie plates, pans, ladles, and cups. In the 1920s, West Bend launched its famous Waterless Cooker, a large pot with inset pans designed to cook the meal over a single burner. The lid of the cooker was fitted with clamps, which helped to prevent the escape of steam during cooking, enabling meals to be cooked without water. Advertising for the cooker illustrated the convenience, healthfulness and economy of waterless cooking. The new product was marketed all over the world and it evolved into cookware sets, which adapted the cooking method to sauce pans, skillets, and roasters. Presently, West Bend Cookware is a division of Regal Ware, Inc., the top United States manufacturer of stainless steel cookware for the direct sales industry. Regal Ware and West Bend Cookware brands are known internationally for their quality products and service. West Bend Cookware is committed to continuously enhance its quality, which allows it to offer one a lifetime warranty as a Lifetime Cookware customer. They are also committed to excellence in service and a goal to build up solid and lasting relationships.
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