Home > MLM > Fuel Zone

Fuel Zone

Fuel Zone is an MLM or a Multi-Level Marketing based operating business structure that unites direct marketing with franchising where individuals as an independent contractor associate directly with a parent company. These individuals are reimbursed based on their sales of products or service, as well as the sales achieved by the people they bring into the business.

The Fuel Zone concept was developed in Glasgow secondary schools in 1996 after a long phase of student consultation. At this time the school meals service was considered to be old-fashioned, dull and lacking any street credibility. Fuel Zone was developed in two different phases that are depicted as phase one and phase two.

Phase one included the renovation of dining halls to create an exciting, colorful environment that presented menus to suit the tastes of Glasgow's young populace. Phase two of the Fuel Zone programme was focused on promoting healthy eating. This saw the introduction of a new healthy menu range, tariff incentives for healthier foodstuff and an array of health promotion initiatives. This phase also saw the overture of a web based points reward scheme managed through cashless system that further encourages the uptake of healthy options.

Phase two was supported by partnership functions with schools, Greater Glasgow and Clyde, the Scottish executive's modernizing government initiative, Glasgow Young Scot, suppliers and other partners to make sure that Fuel Zone provided Glasgow's young populace the very best in school catering amenities.

The Hungry for Success report of Scottish executive has most recently incited a number of changes to the service style, menu and the website of the Fuel Zone. This has notably full nutritional analysis of all menu items to ensure a balanced menu is on offer to all pupils. Fuel Zone has attracted world-wide publicity and has won numerous awards, the latest being the 2006 COSLA, Convention Of Scottish Local Authorities health improvement award which was presented for the points reward website based reward scheme.

Fuel Zone’s aim is to work upon as an integrated team and provide a class of services that exceeds the expectations of their clients. Their mission is to provide the products, business opportunity and support to enable people everywhere to achieve a complete and fulfilled life.

Back to MLM